✨ About UDDARA
UDDARA (उद्रा) : A Visionary Force in Domestics and Global Trade:
UDDARA is an India-based food innovation and export-focused enterprise committed to taking high-quality Indian superfoods to global markets. Built on the principles of responsibility, transparency, and long-term value creation, UDDARA focuses on developing thoughtfully crafted food products that balance nutrition, taste, and trust.
At the core of UDDARA’s philosophy is the belief that food should nourish without compromise. The company works with naturally nutritious ingredients and applies disciplined processing practices to preserve their inherent goodness while enhancing everyday enjoyment. Each product is designed with clarity—simple formulations, honest ingredient communication, and consistent quality—so consumers can make informed choices with confidence.
Foxnut Feast, UDDARA’s flagship brand, represents this vision in action. Based on makhana (foxnuts), a naturally gluten-free, plant-based superfood known for its nutritional richness, Foxnut Feast delivers flavourful snacking experiences without relying on excessive additives or unnecessary complexity. Through careful roasting, controlled seasoning, and curated flavour profiles, the brand offers a modern alternative to conventional packaged snacks.
With a strong focus on exports and global market expansion, UDDARA aims to position makhana as a premium Indian superfood for the world. By building awareness, demand, and accessibility across domestic and international markets, the company contributes to the growth of the broader makhana ecosystem while strengthening India’s presence in the global healthy snacking category.
UDDARA continues to evolve as a purpose-led organisation—combining product integrity, scalable operations, and market-driven innovation—to create food solutions that are good for people, relevant for modern lifestyles, and rooted in India’s rich agricultural heritage.
✨ Our Story
UDDARA was founded by leadership with over two and a half decades of experience in globally renowned IT organisations. With a strong engineering and management background, shaped at institutions such as Visvesvaraya National Institute of Technology (VNIT), Nagpur, the founding vision evolved through years of leading large-scale, multi-million-dollar, mission-critical transformation programs across geographies. This journey offered deep exposure to program delivery, commercial strategy, people leadership, vendor ecosystems, and global client engagements.
After years of building and scaling complex global solutions, the focus shifted toward creating something meaningful—an enterprise rooted in India, yet relevant to the world. That intent led to the birth of UDDARA, with a clear purpose: to make healthier, high-quality food choices more accessible, while taking India’s rich agricultural offerings to global markets.
This pursuit naturally brought attention to makhana (foxnut)—an ancient Indian superfood known for its exceptional nutritional profile. Naturally gluten-free, low in fat, rich in plant protein, and packed with essential minerals, makhana aligns perfectly with the growing global demand for clean-label, better-for-you foods. Despite its remarkable benefits, it remained relatively underrepresented in modern, value-added snack formats internationally.
UDDARA’s flagship brand, Foxnut Feast, was created to change that. By combining carefully selected foxnuts with controlled low-oil roasting and thoughtfully crafted flavours, Foxnut Feast offers a snack that balances taste and nutrition without compromise. The focus is on simple, transparent ingredient formulations, consistent quality, and enjoyable flavours—making it suitable for all age groups and everyday consumption.
With India producing nearly 90% of the world’s makhana, UDDARA is strongly oriented toward exports, with the vision of introducing this Indian superfood to consumers across global markets. Through digital-first distribution, clear ingredient communication, and scalable operations, the brand aims to build long-term trust with international customers and partners.
At its core, UDDARA seeks to bridge tradition and modern lifestyles—bringing a time-honoured Indian superfood to the world in a form that is responsible, reliable, and relevant. As awareness of healthier snacking continues to grow globally, UDDARA remains committed to delivering products that reflect quality, transparency, and purpose—creating value across markets while staying true to its roots.
✨ Leadership Insights
At UDDARA, leadership is shaped by decades of experience in building, scaling, and managing complex global programs across industries and markets. This background brings a disciplined, systems-driven approach to how the company is envisioned, operated, and grown.
Decision-making at UDDARA is guided by clarity, accountability, and long-term thinking. Every product, process, and market initiative is evaluated not only for immediate impact, but for its ability to remain sustainable, scalable, and relevant over time. The emphasis is on doing fewer things well—rather than many things quickly.
Quality, transparency, and consistency form the foundation of leadership philosophy. From ingredient choices to processing practices and market expansion strategies, UDDARA prioritises trust and reliability as non-negotiable values. This mindset ensures that growth is built on credibility rather than short-term trends.
With a strong global outlook, leadership at UDDARA focuses on bridging Indian agricultural strengths with international expectations. By applying structured execution and continuous learning, the organisation aims to build a brand that resonates across borders while staying rooted in its core principles.
Above all, leadership at UDDARA is purpose-led—committed to creating meaningful long-term value for consumers, partners, and markets, while contributing to the broader acceptance of Indian superfoods in the global food ecosystem.
Vision
To be a leading retailer, supplier and exporter in the industry, known for our quality products, ethical business practices, and exceptional customer service.
Mission
To provide top-quality products to our global customers, ensuring the highest standards of quality, sustainability, and customer service.
Our Core Values
Quality
We ensure that all our products meet the highest standards of quality.
Integrity
We conduct our business with honesty and transparency.
Customer Satisfaction
We prioritize our customers' needs and strive to exceed their expectations.
Sustainability
We are committed to sustainable and eco-friendly practices.